Taking a look at a few media trends in the digital age
Taking a look at a few media trends in the digital age
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What are some of the ways smart devices have evolved the way we take in media? - continue reading to find out more.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the method by which people are getting their information is also shifting. Individuals are significantly turning towards internet news sources, instead of viewing television, to learn about the latest worldly affairs. However, at the same time, due to a constant circulation of info, individuals are becoming overwhelmed by substantial amounts of content. In response to this, news companies are re-engaging audiences by making short form content that is more clear and simpler . to observe. These days it is common to see news channels that have mass followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people with dependable and authenticated news sources, in a format they can readily relate to.
Over the last few years, with the growth of digital media, the way in which individuals take in content has evolved significantly. For several years, standard television was the main source of home home entertainment for many people. Nevertheless, after the advancement of internet streaming platforms, many audiences are averting from set up television, specifically among younger individuals. Instead, worldwide media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the shift in audience intake practices. These services are popular for enabling individuals to enjoy the shows and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the sector.
In the existing digital age, smart phones have become one of the most prevalent devices that people are using to view videos and gain access to media. Nowadays, many social media channels are providing limitless feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a collection of personalised material and react instantly, making these videos much more interesting and addictive than standard media. Short form videos are also being used more frequently for news and educational purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are actively looking for and expecting to receive information, in a faster, shorter and more visible format.
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